Love Island 2016 star Alex Bowen has announced the launch of his debut fashion brand, MVMNT London.

The autumn/winter 2017 collection features a range of casualwear items for men and women including sweatshirts, jackets and jeans, and Bowen commented 'Oversized and longline clothing is always a style I've loved but I’ve had to adapt my clothes and buy from a number of different brands to get the look I was after.... Fashion is something that expresses your personality and in my mind, there is no right or wrong way to dress. It's always something that has interested me, so to create my own brand is just amazing'.